About Us
VIOLA BLU is a jewellery brand that specializes in contemporary pieces including lockets and personalised charms. Our designs are inspired by the latest trends and we strive to offer high quality, unique and stylish collections.
Our jewellery will be sold at leading outlets worldwide.
VIOLA BLU
Contemporary Jewellery
Our
Story
Design Concept
We offer a range of locket designs and personalised charms and semi-precious stones, which can be individually selected and placed inside the locket, visible through the quartz facade.
The pieces are unique to the wearer and tell a personalised story.
The perfect gift to one self, friend, family or lover.
Our Philosophy
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Viola Blu is a brand with ethos and contemporary appeal
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Our price points ensure affordability whilst retaining attractive margins. Sales appeal to all generations and cultures, especially Millennials, Gen Z and Gen Alpha buyers.
With Stella’s existing connections, VIOLA BLU will build a global wholesale business with placement through concessions in leading UK and international department stores and outlets.
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Jewellery-making workshops hosted by Stina are already in demand and will develop online, using YouTube as a platform to help build a strong brand following.
Online and private sales will expand via the VIOLA BLU website, Instagram and Shopify. Customer loyalty and repeat purchases will be encouraged and grow through subscription, online workshops, clubs and events.
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Our
Story
The Charms Tell a Unique Story
Each locket tells a story personal to the wearer.
Individually crafted, the sparkling charms and semi-precious stones are slotted into the locket through a hatch at the back.
This design is unique to VIOLA BLU, as other brands place the hatch to the side which adds thickness and weight to the locket.
Our design ensures the lockets remain slim, light and delicate, characteristics that are synonymous with the VIOLA BLU style.
Manufacture
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VIOLA BLU is an eco-aware brand with responsibly sourced stones and recycled metals.
We promote brand transparency and eco-awareness through social media, printed material and website pages dedicated to jewellery related sustainability.
Design Director
Stina Richardson
An International model for10 years, signed with Elite worldwide and worked internationally, including Paris, Milan, New York with photographers including Mario Testino, Terry O’Neill. She worked with iconic designers such as the late McQueen and Armani and with contemporary artists such as Vanessa Beecroft in collaboration with the Guggenheim Museum, New York.
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Stina's years of experience within the fashion and art industries have enabled her to draw upon these influences and design a diverse range of innovative and inspiring collections that have evolved into the VIOLA BLU brand.
Commercial Director
Stella Constantine
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Stella is a respected and experienced senior commercial professional within the fashion industry, specialising in developing brands. Under her direction, VIOLA BLU will accelerate international growth via all routes to market, including licensing, franchise, digital and wholesale distribution.
Her expertise is particuarly in startups, business strategy, brand building, sales, marketing and ECommerce all of which are key factors which are to play a role in the success of VIOLA BLU.
Manufacturing Advisor
Sandra Potocka
Sandra is a business developer with over 15 years of experience in the apparel industry.
She specialises in business development across various sectors within the industry and has collaborated with esteemed brands including Juicy Couture, Vivienne Westwood and John Lewis.​
Her involvement with VIOLA BLU will secure an in-depth understanding of all facets relating to the accessories business, ensuring a strategic approach to design, development and manufacture.
Our
Story
Outreach Programmes
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VIOLA BLU has a philanthropic element which includes outreach programmes within the community.
We seek to extend the jewellery workshops to the less privilaged sectors of the community, enabling participants to develop new skill sets, leading to possible employment or personal entrepreneurial venures.
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Inspiring Young Designers
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VIOLA BLU will engage with national and international educational and cultural institutions, to collaborate with new talent and enable them to manufacture their ideas within the commercial sector.
BE PART OF THE VISION
THE VISION
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Under our 5 year plan, we expect the business to grow to £10m turnover, creating £1m of annual pre-tax profit and be valued at £5m+. Our target markets include the UK, UAE, India, Japan & Korea.
OUR FOCUS IS TO DELIVER:
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A range of popular jewellery collections to the worldwide market
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High quality products
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Affordable price points
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Attractive margins
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Ethical and Eco awareness
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FUNDING
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Stina & Stella are looking for an international partner who is willing to provide a minimum £60,000 seed investment to help develop VIOLA BLU into a global brand.
Get in Touch
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